Our Philosophy


To be a leading global brand that moves ahead by inclusion of all its stakeholders in the journey of perfection, that contributes to the society and the world.


With an aesthetic point of view, technical solutions, approaches that are continuously ve renewed and are trend-setting; to add value to the buildings , to our business partners and to our sector.


Our quality concept adds value to life, spaces and environment!

In order to protect our level of quality which is respected by the whole world and to achieve the highest level of customer satisfaction, we compete with the competitors not in the price but with out quality.


A clean environment and a better world concept add value to the future!

The criteria we determined as Seranit Porcelain for an environment friendly production;

To keep under control, the possible important effects on the environment and human health, arising of the activities of our company,

To efficiently use the energy and raw materials in order to protect the natural resources,

To prevent the pollution at the source,

To create a culture that is open to continuous development for a breathing environment and to increase the environment awareness of our employees, suppliers and the society.

As Seranit, we manage all our activities as integrated with the Quality, Occupational Health and Safety Management Systems and show the maximum effort in order to be a model company in the building materials sector.

Our Philosophy